China marketing strategy services companies in order to seek long-term survival and development, according to changes in the external environment and internal conditions, the enterprise by a long-term, global planning and strategy. china marketing strategy is to establish and maintain a viable enterprise between organizational goals, resources and its various environmental opportunities adaptive management process. The marketing strategy is considered the best management seven elements (strategy, structure, systems, style, skills, staff, and values;) in the first. Marketing strategy is essentially to choose the most appropriate thing to do, “do the right thing thanto do things properly is more important”
China marketing service and product marketing are quite different, which is based on the service itself intangibility, heterogeneity, inseparability and storage characteristics formed. Therefore, in the provision of services marketing positioning strategy, we should be concerned about these four characteristics for strategy development.