- Shanghai Disney Resort has established a Chinese Zodiac Theme 12 Friends Garden,Which is globally unique and high intriguing
- Chinese Zodiac is a unique part of Chinese traditional culture,it’s the popular topic before the Spring Festival,resonating with public.
- According to data from Baidu index and Weibo,after new year the popularity an the number of searches for”Chinese Zodiac” will drastically climb up,so It’ good timing.
- Leveraging the perfect time of New year and Spring Festival,generate the hottest topic,maximize the social buzz of SHDR.
- Promoting time:2014/01/19~2015/02/15
Campaign:Through Weibo KOL posts or forwarding, Wechat offcial posts
Weibo:We use 18 weibo accounts,they contain the KOL of Wise cracker,entertainment,life style,cartoons,parent-child,traveling.Through campaigns,events,games to spread among target audiences.The official exposure is around 16,661,000.The comments reached 14,537. It highly enhance the Shanghai Disney Resort brands awareness and profile.
Wechat: We use 18 wechat account to broadcast the brands,The Wechat official account PV have reached 118,918.The followers increases more than 9,000.These data is all surpass our objective.